Personalized fit for her body. A privacy-first wellness brand.
Aura pairs on-device TruMeasure AI with an inclusive design ethos to create products that fit her body and life—starting with custom-fit bras—while building a movement around confidence, comfort, and community.
The Problem
Wellness doesn’t work when it doesn’t fit you. Modern women still rely on a sizing system from the 1930s—built before real body data existed.
What she tells us
- “I want comfort and confidence, not compromise.”
- “I'll try tech that respects my privacy.”
- “I want a brand that sees my whole lifestyle.”
Anchor Product: The Smart Bra
Her phone + our technology = precise, personalized fit. TruMeasure AI privately converts a ~30-60s smartphone scan into a 100-point body silhouette, then our multi-agent Precision Fit engine scores style ontology in real time. Made-to-order fabrication completes the loop.
Scan (100+ points)
On-device; no photos stored. Creates a precise body silhouette.
Precision Fit & VTO
Get recommendations calibrated to your geometry. Virtually try on.
Stay Connected
Content, community, and re-orders tuned to your lifestyle.
How It Works
A privacy‑first pipeline from 60‑second scan to personalized products.
1) Private Scan
100‑point silhouette created on‑device. No photos leave your phone.
2) Precision Fit & VTO
Real‑time scoring by comfort/support/look + virtual try‑on.
3) Make & Deliver
Made‑to‑order fabrication and continuous improvement via feedback.
Aura’s Defensible Moat
Five pillars compound over time to make aura harder to disrupt.
Proprietary AI Fit Intelligence
On‑device TruMeasure mapping + Precision Fit scoring; private by design.
Privacy & Trust
No photo storage. Transparent data choices. Brand built on consent and control.
Solving the Hardest First
We start with bras—the most complex fit challenge—creating a knowledge edge.
Community Network Effects
Member feedback loops and co-design improve outcomes.
Lifestyle Brand Stickiness
Beyond products: content, occasions, and identity keep her coming back.
Market Opportunity
Aura sits at the intersection of privacy-first AI, body-specific personalization, and lifestyle branding inside the ~$1.8T global wellness market. We begin with custom-fit bras and expand into personalized care and digital wellness experiences.
Go-to-Market
- Community-led discovery and fit education
- Limited drops with co-creation cohorts
- Partnerships with community creators
- Direct-to-consumer with privacy trust as the hook
Partnership
Strategic collaboration with Emory University to advance responsible, privacy-preserving AI for precise, personalized fit.
Accelerates commercial innovation and academic validation of TruMeasure AI.
Community-Driven Product
We're building with her, not just for her.
Testers = Co‑Creators
Recruit 100–125 women to test, provide fit feedback, and shape recommendations.
Influencers = Experts
Wellness influencers and fit experts guide development and become authentic advocates.
Community = Growth Engine
UGC, shared results, and organic momentum build the flywheel before launch.
Traction
- 95% digital fit accuracy; ≤5% variance vs. physical measurements
- Demonstrated superiority over legacy bra sizing
- Prototype TruMeasure pipeline and Precision Fit scoring
Roadmap (next 12 months)
- Multi-agent AI stack development completion
- Private beta: on‑device scan + fit recommendations
- Drop 01: limited custom‑fit bras to early community
- Feedback loops + co‑creation cohorts
- Scale API manufacturing partners and expand into multiple styles
“As co-founder, CTO, and now CPO at Credit Karma, I am a believer in the potential for AI to transform industries through novel approaches. It can be difficult, though, for founders to align on a problem big enough and discrete enough to be worth solving. I like companies that solve problems that are easily explained by a few words, that then have the potential to expand beyond their first offering. The brilliance in aura is that it found a simple but plainly evident problem - traditional bras don't fit! They are difficult to size, limited by an antiquated system that is overdue for disruption. This is the perfect kind of problem to go after with an initial product, and then once scaled, the same TruMeasure technology behind aura could be expanded to other garment lines. What caught my eye in particular here is that the team was smart enough in branding to position aura as the wellness brand for bespoke, personalized products. You could imagine how once established, if aura were ever to launch a cosmetics line, it would be immediately synonymous with “personalized for you”.
"For me, this investment checks a lot of boxes - an initial problem worth solving, the potential to expand well beyond the first product, and an impressive team of industry experts. Malcolm has done a remarkable job in bringing expertise to the team and in forging strategic partnerships that will be key to nailing manufacturing and distribution. He’s demonstrated to me that he has the tenacity to bring this product to market, and I'm eager to see it take shape.”
Our Team
Malcolm drives aura's mission to revolutionize women's wellness through AI-powered fit technology. With decades of leadership and startup experience, he brings a bold vision where innovation delivers real impact for women.
Karen leads aura's vision to transform the bra industry with personalized AI solutions for fit, comfort, and confidence. As a Breast Oncology Surgeon at UCSF, she brings deep expertise in women’s health to guide the company's mission.
As CTO, Trice powers TruMeasure's Precision Fit platform with agentic AI. The inventor of NeurosAI™, she builds human-centered systems that deliver real-time personalization, comfort, and trust.
Debbie leads aura's growth strategy, with 25+ years of executive experience in merchandising, product innovation, and global operations at brands like Victoria's Secret. She's scaling Aura's AI-powered platform to redefine bra fit, comfort, and confidence.
Tracy drives aura's brand and market strategy as Chief Brand Officer. A former CMO at Beats by Dre, Best Buy, and Seek Thermal, she brings expertise in building global brands and scaling startups, guiding aura's vision as a trusted wellness lifestyle brand.
Donald brings 20+ years of fit innovation as a former SVP at Victoria's Secret. He drives aura's mission to transform bra fit and comfort through AI-powered personalization.
Join the aura movement
We're inviting early supporters to reserve interest and help shape the future of privacy-first, personalized wellness.
This is not an offer to sell securities. Any offering will be made via official portals and materials.
What you'll get as an early member
- Priority access to private beta
- Co‑creation cohorts & feedback sessions
- Early drops and founder updates